Hubsessed Office Hours: Loop Marketing and AEO

You don't need custom objects right out of the gate

Chris Carolan · Tuesday, October 6, 2026

You don't need custom objects right out of the gate. You've got projects, services, listings, courses and appointments. Extra objects you can rename. Be careful: they all have superpowers built into other systems. If you rename projects, I'd start by asking what process you're trying to support with the object, and who owns that process. Projects can make Gantt charts easy, and they're being built into the customer success workspace. If you're just on Marketing Hub Pro and you're not really in the CRM yet, it changes. So it's the process, who needs to own it, and can you make it easy for them. HubSpot relies on the partner ecosystem to understand how to apply HubSpot and have conversations like this, so you can build HubSpot to meet what your business needs. There's 10 different ways to do everything in HubSpot. What process are you trying to support before you reach for a custom object? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Casey Hawkins and I hosted as equals. Clip page: https://www.hubsessed.io/clips/lma-2026-10-06-you-dont-need-custom-objects-yet