Hubsessed Office Hours: Loop Marketing and AEO

Turn the process into visuals

Chris Carolan · Tuesday, October 6, 2026

George told me to write this on Friday, because the magic is when you can turn these into visuals and use those to explain to others. There's always this balance. You want them to understand how HubSpot works, because it helps in so many ways. But HubSpot's not their day job. They don't really care how it works. They still need to know how important it is to associate the contact to the deal to the company, and they're usually the only ones who understand the nuances of that relationship. That's why we're asking them to be responsible for it. So use the visuals, then ask Breeze for a version that talks to sales, a version that talks to operations, a version that talks to finance. Mapping and creating visuals used to take so long we just didn't do it. Then we send big documents nobody reads, and we deal with the consequences after that. Who on your team needs the sales version of your process visual first? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Casey Hawkins and I hosted as equals. Clip page: https://www.hubsessed.io/clips/lma-2026-10-06-turn-the-process-into-visuals