Hubsessed Office Hours: Loop Marketing and AEO

The biggest AI mistake is not questioning it back

Casey Hawkins · Tuesday, October 6, 2026

One of the biggest mistakes people make with AI is not questioning it back. My best results are when I ask a question, it sends a response, and I say but what about this, and I poke holes in it. That helps me understand things better, which is certainly part of it. And I do think we get to a better outcome. What did you last poke a hole in when AI answered you? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Chris Carolan and I hosted as equals. Clip page: https://www.hubsessed.io/clips/lma-2026-10-06-question-it-back