Hubsessed Office Hours: Loop Marketing and AEO

HubSpot functionality is not in the way

Chris Carolan · Tuesday, October 6, 2026

Are you with somebody that understands the full data model, that projects is even an option for you, and doesn't try to upsell you into custom objects right away? That's often step one. That's why we do this content. That's why we do Another Orange Morning. Most of the time HubSpot functionality is not in the way. It's whether you understand what your process is as a business, and then how we can apply the data model toward that. Where does your process stop matching the data model you have today? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Casey Hawkins and I hosted as equals. Clip page: https://www.hubsessed.io/clips/lma-2026-10-06-hubspot-is-not-in-the-way