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Attribution Unlocked

Build a robust attribution system from scratch. Move beyond reactive execution to driving strategy — connect marketing activity directly to revenue, align marketing and sales, and make data-backed decisions inside HubSpot.

sessions
4
resources
3
students
100+

Bootcamp Recordings

Session 1: Attribution FoundationsUnderstand attribution strategy, models, and the “why” behind the data.
Session 2: Building an Attribution MVPDeploy a low-lift, high-impact MVP system to create immediate value and begin measuring impact.
Session 3: Advanced Modeling, UTM’s, & AI AttributionMaster more complex multi-touch models, track sources with UTM links, and use AI to synthesize insights.
Session 4: Managing an Attribution ImplementationTransform attribution into a formal business initiative with a compelling strategic narrative.

Final AssessmentTest your knowledge and earn your Attribution Mastery certification.

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Description

Build a robust attribution system from scratch. This bootcamp is designed to help HubSpot users move beyond reactive execution to becoming drivers of strategy by teaching them how to connect marketing activity directly to revenue, align marketing and sales teams, and make strategic, data-backed decisions using HubSpot.

Instructors

Ryan GunnRyan GunnFounder @ Hubsessed
Em WingroveEm WingroveCMO @ Aptitude 8

Resources